Service is one of the two main levers of evolution: one is meditation, the other is service. Service, of whatever kind, gradually distances you from yourself. As your service grows, expands outwards from yourself, you do not lose touch with yourself but you become less and less concerned with your own ego, your personality expression. Service is the impulse of the soul, the carying out of soul purpose.
The spiritual journey is one of continually falling on your face, getting up, brushing yourself off, looking sheepishly at God and taking another step.